Do you think online advertisers are fully taking advantage of first-party data? Some marketers are saying first-party data isn’t worth the effort, do you agree or disagree? We want to know. I'm a Marketing Coordinator at Katana, a data-driven media agency. We’re creating our annual ‘Data Use in Marketing’ report and we need your help. We’ve built out a very brief survey that is completely anonymous. As a gift for your participation, you will receive a pre-released copy of the detailed results. Simply include your email address, and feel free to share this with your network. Please take the survey here: https://www.surveymonkey.com/r/DataUseInMarketing Thank you for participating. And please comment any thoughts that’d you like to add.