Hi all, I've recently become a huge fan of the [exact match] in Google Adwords. This information is great for choosing keywords to SEO. I guess the hardest part is thinking of, and entering all the combinations of exact keywords. I normally work with hotels and destinations so I'm lucky I have a fewer variations to generate. Does anyone have a good exact match keyword generator. Or a "formula" for generating lists in the most efficient way?
I like to start testing with broad match for a specific industry first to build up a list of user terms. Then start to funnel those terms down to exact matches. The above strategy can be costly at the start if you don't use proper negative keywords, so keep that in mind.
I imagine your analytics (sever logs) have some pure gold in terms of search terms - assuming the sites you are promoting allow people to search on them. You could also use tools like wordtracker.