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Data integrity issues with Google Analytics

Discussion in 'Google Analytics' started by Kelly R., Aug 4, 2014.

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  1. #1
    Hey guys,

    First-time poster here. I'm an SEO specialist for an advertising agency and I've been hearing about/experiencing some different Google Analytics quirks lately. First, anytime I would try to do advanced filtering with secondary dimensions, it would show my data as a flatlined 0, which was not accurate.

    Now, I'm noticing that I pulled data for a client report and the numbers seemed a little bit high. I went back 15 minutes later to verify and suddenly, my sessions dropped by about 15,000 -- and now the new numbers are way, way below what they should be.

    Has anyone else been having these sort of issues? We're supposed to be reporting on July right now, but myself and my team are worried about data integrity in the face of these inconsistencies.
     
    Kelly R., Aug 4, 2014 IP