The differences between the data from Google AdWords and Analytics are provided for various reasons, dates of attendance in theory, labels, etc, should be the same on both platforms, but most is common to find discrepancies. Whether as a professional, because worms are likely to head a customer or is curious, then explain the main reasons for these differences: different terminology Trackea AdWords clicks while Google Analytics Views trackea. The user browser preferences visitors may access your site with AdWords have disabled cookies or javascript images. In this case, the account is not to click, but the visit to Google Analytics. You need the Google Analytics code is implemented correctly, that the visits were recorded. Filter Adwords AdWords automatically filters invalid clicks in this case, any visit to Google Analytics, but do not click on Adwords. The synchronization between Google AdWords and Google Analytics Adwords data is loaded once a day in Google Analytics, but Analytics updated several times a day. Since the data temporarily out of sync. Google Analytics code is not on the landing page sounds silly, but often new pages in their campaigns to ensure that the entire tracking code to take into Google Analytics. Destination URL are not added. Ideally Google Adwords account and use Google Analytics has auto-tagging, however, is sometimes not possible, since Google Analytics account is already associated with another account. In this case, the destination URL tagger, but we can use the URL Builder tool landing pages Redirect redirects can sometimes have Google Analytics code does not run correctly in this case, the visit made by an unidentified campaign . Knowing all of the above is indispensable for Adwords Consulting Google Analytics and Consulting