Dashes in the Domain Name

Discussion in 'Search Engine Optimization' started by jasontn, Jul 11, 2010.

  1. #1
    jasontn, Jul 11, 2010 IP
  2. RadioBounce

    RadioBounce Banned

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    #2
    RadioBounce, Jul 11, 2010 IP
  3. jasontn

    jasontn Well-Known Member

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    #3
    But if your wanting your site to rank for certain keyphrases like "web copywriter" (a keyphrase which probably has so so competition) then the dashes hurt the rankings.

    For example, I recently looked at a site with a dash with an exact match for a keyphrase. It is one year old. However, the competion for the keyphrase is quite weak. But this site doesn't even rank on the first few pages. To top it off, this site has around 200 backlinks.

    In australia, competition for "web copywriter" is weak. Australian competition for "web copywriter sydney" is VERY weak. So that explains a lot. But the dashed domain couldn't even rank for "web copywriter"

    But I was tempted to use dashes (maybe even 3) because I had a long keyphrase. If you put it all together then it doesn't look good. The URL doesn't look good without dashes.

    But if your just wanting to create a brandable site then 1 dash doesn't matter. But you might lose some traffic to those typing in "webmastertalk.com for example.
     
    Last edited: Jul 11, 2010
    jasontn, Jul 11, 2010 IP
  4. furca

    furca Well-Known Member

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    #4
    I've seen hyphens rank equally as well as regular names. However, I do not choose to use them because they are 100% unmarketable.

    Customer: What's your domain?
    You: Digital-Point.com?
    Customer: Oh DigitalPoint.com?
    You: No, D-I-G-I-T-A-L-HYPHEN-P-O-I-N-T.com

    Hyphen domains are 100% unmarketable. So unmarketable that they can't even be used on radio advertisements.

    Hyphen names limit your opportunity.
     
    furca, Jul 11, 2010 IP
  5. jjeezy

    jjeezy Peon

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    #5
    They're terribly inconvenient for readers though... if they forget to bookmark/subscribe.
     
    jjeezy, Jul 11, 2010 IP
  6. jasontn

    jasontn Well-Known Member

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    #6
    From an exact phrase SEO point of view, dashed domains are bad.

    But as you say, dashed domains are also bad from marketable point of view. But myself, i'm only interested in one time visitors. I have adsense sites.
     
    jasontn, Jul 11, 2010 IP
  7. celebrity

    celebrity Peon

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    #7
    Exactly. They can work in SE's but depending on your marketing plan can be a pain virally speaking.
     
    celebrity, Jul 11, 2010 IP
  8. nomzz

    nomzz Well-Known Member

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    #8
    I disagree, word of mouth marketing is different aspect but when it comes to seo it should be seen from different perspective and i have done experiments to get results by dashed domains, yeah you cant just make dashed domain and say why its not coming if first result of google without doing any efforts...
     
    nomzz, Jul 11, 2010 IP
  9. cjaccardi

    cjaccardi Active Member

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    #9
    absolutely no harm in dashes I know plenty of sites who rank high and top placements with dashes. Nothing hurts a site other than breaking googles best practices.
     
    cjaccardi, Jul 11, 2010 IP
  10. JamesCF

    JamesCF Peon

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    #10
    Well, I have had both domains (two different niches, exact keyword with and without hyphen) that I eventually got to high rankings and from my personal experience..

    There is a difference: The exact match without hyphens do 50% better.

    The ones without a hyphen seemed to shoot up in rankings a lot quicker with minimal effort, as for the hyphen actually takes some elbow grease. Now don't get me wrong, exact match with or without will rank well, so if you put the same amount of SEO weight behind two different domains, one exact match with hyphens and one random domain name; the exact match with hyphens will almost always win out. That's why you see so many with hyphens rank high. But you normally wouldn't see one with hyphens outrank one without hyphens if they were two different sites going for the same keyword.

    My theory on this is that Google adds a slight more weight on ones without because of the spamming sites involved with ones having hyphens like buy-some-viagra.com or some crap.

    Hope that helped.
    James F.
     
    JamesCF, Jul 11, 2010 IP
  11. DukeAce

    DukeAce Member

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    #11
    Hyphens are not user friendly if you are promoting your site directly to public in "word of mouth" sense. But, on the other hand, hyphens means nothing to search engines or SEO, Hyphens are SEO friendly as well as Search Engine friendly.
     
    DukeAce, Jul 11, 2010 IP
  12. SeanM5

    SeanM5 Peon

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    #12
    Yeah this is something that should be considered. I used to have a domain with a hyphen and not only was it a pain to say out loud, but nobody would remember the exact URL because they were unsure where the hyphen went.
     
    SeanM5, Jul 11, 2010 IP
  13. vijay pathania

    vijay pathania Peon

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    #13
    i dont think that dashes is not good ..dashes in url doesnt matter but before dashes and after dashes you should use keywords instead of single world
     
    vijay pathania, Jul 11, 2010 IP
  14. openxcell.webdevelopement

    openxcell.webdevelopement Peon

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    #14
    For search engine it is not at all bothering that how much did you use hypen. The thing to consider is dynamism. The URL should be static url which helps crawler to fetch site content and URL.
     
  15. Profitmarketer

    Profitmarketer Member

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    #15
    Dashes in a domain doesn't affect its rankings really. But if you want to not include them, then consider using alternative words in your domain, which are available.
     
    Profitmarketer, Jul 12, 2010 IP
  16. Imartix

    Imartix Peon

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    #16
    Dear posters, if you write "dashes are bad for seo" please, write examples and experiments that you had (as JamesCF did - big thanks to him!). Otherwise, it sounds like voice of newbies.

    in my opinion and due to my experience - dashes do no harm at all. Googlebot could find relevant words or phases anyway.
     
    Imartix, Jul 12, 2010 IP
  17. RadioBounce

    RadioBounce Banned

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    #17
    OK, I agree that they are inconvenient but they aren't bad for SEO at all.
     
    RadioBounce, Jul 12, 2010 IP
  18. furca

    furca Well-Known Member

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    #18
    It is worse for SEO because it is an irrelevant character.

    CheapDrugs.com is much better than Cheap-Drugs.com. The - adds an irrelevant character thus detracting from the exact match value.

    However, Cheap-Drugs.com would be more efficient for ranking for "Cheap Drugs" than "DISCOUNTMEDS.com".

    The hyphen sucks just remember that it isn't marketable in the real world (and when Google realizes this - you'll be out of luck!)
     
    furca, Jul 12, 2010 IP
  19. DukeAce

    DukeAce Member

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    #19
    Hmmmmm thanks for changing my mind for Dashes. I agree with you now.
     
    DukeAce, Jul 12, 2010 IP
  20. sarausa

    sarausa Peon

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    #20
    I disagree because I saw a lot of big websites which are using dashes in urls. So Its doesn't matter.
     
    sarausa, Jan 26, 2011 IP