Daily advertising budget -- how do you gauge it

Discussion in 'Google AdWords' started by francisj, May 9, 2007.

  1. #1
    Hey guys i'm wondering how do you gauge your daily budget for google adwords and how much do you use to know if your campaign is a bust or if you should run with it?
     
    francisj, May 9, 2007 IP
  2. ajkendall

    ajkendall Active Member

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    #2
    just make up a reasonable figure that isn't going to lose you too much if the program doesn't work

    basically have a monthly budget figure in your head that you don't mind losing if you don't get anything back from it and divide that by 30, there's your daily budget

    that's how i usually pursue things

    by the end of the month you'lll know whether or not your program works, obviously if you don't want to wait this long and what your experimenting process to be quicker then a much larger budget is needed
     
    ajkendall, May 9, 2007 IP