Cut price by 50%, raise sales by 300%. Weekend experiment.

After analyzing Valve's "sale" weekend on the Steam digital product (games) distribution platform, I am going to make an experiment.

Valve reported over 300% sales increase on 50% discounted products.

And over 1000% sales increase on products with discounts over 75%.

So as an experiment, I am cutting the price for my products by 50% for the weekend.

Http://completeSEOguide.com - 50% discount only this weekend
ClickBank ID compseo

Http://succeedajobinterview.com - 50% discount only this weekend
ClickBank ID jobiview

So please don't be alarmed. I want to wake up tomorrow and see a huge sales increase.

 

I'll follow this for sure. Should be an interesting experiment.

nadavs

 

Funny, I increased sales by 200% by raising the price from 47$ to 67$

 

It works both ways.

 

I've actually seen a slight increase in my conversion rate by increasing my price from $57 to $77...

I think it depends so much on the niche... and a lot of other factors. So yes... it all comes down to testing. Good luck - I'll be curious to see your results.

 

Increasing your price increases the amount your affiliates make, which also brings in more affiliates, which means more advertising, which means more sales.

 

aHa! I completely forgot about that factor! It makes a lot of sense

 

@mynameisdi

Why don't you offer a discount after your prospects enter a coupon code (eg: infoproductkiller.com). As an affiliate, it has really made me loads of sales simply 'coz of the fact that people have to "enter a coupon" to get the product for cheap.

 

You must check how much the conversion rates increased and not the actual sales volume (since more sales can just mean more affiliates - like the other guy's said)

 

So after 24 hours I'm seeing a slight decrease in sales. I'll let the experiment last as planned.

 

Please let us know. From my experience, raising price hurts sales, especially for digital products unless you do drastic changes in your pitch and graphics.

 

Would love to hear an update as to how this went if you have the change MyNameIs.

 

interesting results ... good experiment though, it will be interesting to see the end result!

 

I just made a thread also. I'm trying this with my product.

 

Sorry for the late update guys.

So imho you should not try to multiply your sales at CB by lowering the product price.

At least it didn't work with my products.

Apparently people value something more when it costs more.. and are more willing to buy it.

 

Pricing is very important, too low and people relate price to quality and if its too high they will debate whether the product is actually "worth it"