Hi, I am wondering if SEO people have a cut off for keywords. I mean shall we renounce to compete with big big big keywords if we do not want to fight for 2 years, and what is a cut off to exclude some big keywords? Cheers,
Let say i want to sell shoes with hypothetic keywords and hypothetic search amount. shoes - 1,000,000 queries sport shoes - 100,000 queries woman sport shoe - 10,000 queries red woman sport shoe 1,000 queries Shall i dream to compete for the keyword #2, or should i never go for a keyword bigger that 10,000 or other cut-off...? I hope my question makes sense... Thanks ahead
My suggestion is to always go for fewer queries and low competition. For sport shoes there are 100,000 queries, but there are 150,000 websites using it. red woman sport shoe has 1000 queries and only 2 competitors. If you do the math you are better off with the second one.
What is it you're selling? Always go with the specific thing you're selling. If it's "red woman sport shoe" then that page will naturally rank higher than the more generic "shoe" and your SEO efforts should be for that keyword. Even if you somehow magically ranked high for that page on "shoes", the intent for most is surely not for a red woman's sport shoe. You'd get a very low click rate on your listing and of those clicking, you'd get a low conversion rate. Specific keywords matching the searcher's intent equals more clicks and more sales. I don't care how many searches there is for the term or even how many competitors. I'd rather rank well for 1000 pages of 1000 searches and getting a 10% click rate and a 5% conversion rate on each than for the generic term where I might get a 1% CTR and 1% conversion. In the first case for a million searches of all my pages, I'd make 5000 sales and only 100 on the generic term.