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Customize & Monetize Your 404 Page: Increase Revenue from Reader's Mistakes

Discussion in 'General Marketing' started by virtuexru, Aug 6, 2007.

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virtuexru Peon

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Original Source to Full Article

http://cashbulge.com/2007/08/06/customize-monetize-your-404-page/
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What? Why would you need a custom 404 page? Why should I worry about a user mistyping something and hitting a page that doesnâ€™t exist on my site? Who cares?

A good chunk of hits from the web come mistyped and incorrect, humans are fallible. Turn that 404 into increased traffic and readership through some easy steps. Check out my 404 page by typing in something that doesnâ€™t exist, for example: http://cashbulge.com/weofnwef.

Youâ€™ll see that I put in a Google search of my site and a custom message implemented and embedded into my site theme (template). Why is this important?
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virtuexru, Aug 6, 2007 IP

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