Hello. I am working on a site, and I'm trying to decide what to call it. The site is based around software which looks at a big list of real world variables (weather, news, etc.) and returns a number which shows how stable/unstable the US currently is. I want to market this concept to the general public, but the software behind it is advanced enough that I would like to keep my options open when it comes to developing it for a more commercial audience, or for getting links from more professional websites. Here's my dilema: to market it to the general public, I'd like to give it a name that people will remember. One of the things that comes to mind is the "Oh S*** Index" (without the asteriks ). However, that would make it unlikely for me to get links or interests from more serious businesses. I could tone it down or call it something else, but I don't think it would have the same power. Any advice? Also, is there anything I need to know about the legality/practicality of putting a naughty word in my site title? For example, can you register domains that curse? What does Adsense think about profanity? Any other concerns? Thanks Tom