Curious about this:

Can someone please shed a little more light on the reason for this?

It make sense, but my brain wants to know the details . . .

THANKS

 

I guess the exact match comes first and the CPC of exact matches are usually cheaper than a broad match.
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I'm sure that is part of it and I'm sure you are correct but, there is so much to this! Someone probably knows the exact purpose and will likely tell us Peons, ay?

I'm no SEOer and Adwords is brand new to me. I know from using forums on other subjects that the old timers get tired of the same old questions, but after much searching and reading . . . haven't found the answer, so like they say, "can't hurt to ask".

 

Personally, I never use broad match - it's too broad- in fact it changed to expanded match a long time ago. I suspect a lot of newish and infrequent users of adwords don't realise that it means allowing google to make assumptions about what synonyms might mean the same as your keywords.

 

So you now use "phrase match" and "exact match"?

I think I really wanted to know what the reason is for having both match types and for keeping them in separate campaigns. The logistics makes sense to me, but how does Google work with them? This all started with having some competing keywords and not having ads show on search pages where there are only one or two other ads.

Just learnin' . . .

 

I still use broad match, but I limit it quite a bit, Usually I start off with phrase and exact and then add broad to any high converting keywords to get the long keywords I would never have though of. Good luck.
-Patz

 

Hi,

I will not advice you to create separate campaigns just as per different Match Types. The use of keywords match type depend upon your campaign requirements & your marketing objective & of course your target audience.
First let me explain you the meaning of match types:
Broad-matched keywords reach a wide audience and trigger your ad to appear whenever that keyword or similar term appears in a user's query. This means that your ad appears even if:

* Other words are included in the query
* Terms in the query are not written in the same sequence as your keyword
* The query is similar to your keyword. This includes plurals and synonyms.

A phrase-matched keyword triggers your ad to appear for any query that includes your keyword or phrase in the exact sequence and form that you specify. (Additional terms in a user's query can precede or follow the phrase.) Phrase matching narrows your reach by restricting your ad from showing on irrelevant variations of your keyword.

Exact match is the most precise method for targeting your keywords. Use exact match when you want your ad to appear only on a query that precisely matches the keyword you have chosen — without any additional words or letters before, between, or after the keyword.


So suppose if you are selling Books (Not used book but fresh only) then if u used the keywords Buy Book as broad match then your will appear with search query buy used book etc. which is not your objective, so in this case Exact Match will work more efficiently for you.

Hope it will clarify your doubts.