The website in question ranks pretty well for its key word fields. Below is google.com rankings .google.com.au rankings are much better. 2nd page for the word kitchens 5th page for kitchen 1st page for diy kitchens 1st page for diy kitchen 1st page for kit kitchens 1st page for kit kitchen 1st page for flatpack kitchens 1st page for flatpack kitchen 1st page for flat pack kitchens 1st page for flat pack kitchen 1st page for wardrobes 1st page for built in wardrobes Those are just some of the major keywords the list it ranks for is huge. It has been around since 2004. Hasn't had a huge link strategy just high quality links with no deep linking yet. It also ranks for a large range of kitchen appliances as well. The site has a page rank of 5 and most inner pages are 4's only has around 140 pages of content. Traffic swings from day to day anywhere from 700 from google to 40,000 depending on how high the ranking for kitchen and kitchens is many times it has been on page one which is a real boost. Site is based in australia so most US traffic goes wasted, once the user sees australian addresses they tend to not go any further. The site is quite a huge lead gatherer anywhere from 10 to 20 real inquiries a day (realizing the average kitchens cost 4000 or more) Just curious as to what sort of figure people would throw at such a site?
It has alot going for it, can you give an average monthly since your daily is so varied? I think $100k is a good mid point with 10-20 leads per day and all those UV.
established sites generally are appraised and sell on revenue and traffic. With such high ranking targeted keywords and the amount of traffic you're generating your site would probably be able to be sold at a higher multiple. on average how many uniques do you get a day / month? How much revenue does the site net each month?
Its very hard to give an exact figure the website derives as it is attached to our business the last time we took figures around 90% of our new business was coming from the net. I haven't done an average but around 30-70 kitchens/wardrobes/bathrooms/vanities per week depending on the week. The unique per month is averaging around 230k for the last two months. Before that it was averaging around 10,000