CTR went from 0.72 to 0.40 and lower? How to get it back up?

Okay, so the first day my ads were being rotated around sites, they had a high rate, 0.72! Now they're down to 0.40, and lowering, because I assume, people have grown semi-immune to the ads.

What are some ways to get this back up and rolling?

I'm getting same amount of impressions, just less clicks.

My ads are 95% image ads, so what do you guys recommend?

 

keep making new ads and changing your ads all the time

 

Change up the call to actions. Do a lot of split testing. Keep beating your highest ctr.

 

Some tips to increase CTR: (which i am pasting from my post)

Create very relevant ads & ad should be appealing enough

Target relevant network (sites on which you are placing your ads)

Try to mention your special offers in your ad description like any discount, free services etc.

Try to include your target (most important) keyword in your ad title

Make your Ad Description appealing (but don’t use misleadingdata/statements)

Hope this will help

 

Your ctr will also slip once your ads aren't "new" to the keywords anymore and you want that. The same people tends to lurk in certain keywords and will clcik your ad to death so its good that the ctr is dropping as long as it doesnt get too low. As the others have said.... lots of ad copy. Good luck
-Patz