Hey guys, My click through rate has recently went down from 2% to 1%... Do you have any advice on how can I recover this?
Decrease in CTR indicates that user's not find anything useful or relevant in your ad thus they don't make any click on it. So try to make a similarity between your ads and content. Use specific keywords rather than the general one. Try to blend the ads properly with the context of you blog themes and texture as the ad looks like a part of your content rather than a ad. People will click your ad only then when it'll be similar to your content, keywords and useful to that viewers.