I see... my apologies... then I do agree that google analytics sucks and should not be used for campaign monitoring and optimization... However a 3rd party analytics of some sorts is mandatory to successfully optimize a campaign
Having read through alot of posts the consensus is to have links to your Privacy Policy and Contact Us (Copy another Websites Privacy Policy and change as required.). As for Bounce rate not being in the algorithm, I have experimented with giving my Competitors a high Bounce Rate and have found Keywords of mine suddenly becoming Active as the competitors Bounce Rate increased. This may have been a coincidence, but I still took notice.