CTR versus Conversion Rate Question

Discussion in 'Google AdWords' started by googleman, Sep 12, 2006.

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  1. #1
    I have an ad group which has 2 creatives in it.

    One has a 20% higher CTR than the Other, but has a Converison Rate 20% less.

    The end result is that both creatives have near enough the same Cost Per Conversion.

    The question is, if I am to remove one (and add some more test creatives)which one should it be?
     
    googleman, Sep 12, 2006 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    Keep the one with the best cost per conversion - even if it's only the best by a few cents.
     
    GuyFromChicago, Sep 12, 2006 IP
  3. frankcow

    frankcow Well-Known Member

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    #3
    agreed, keep the keep the highest CPC, and see what little tweaks you can do to generate more clicks on it!
     
    frankcow, Sep 12, 2006 IP