currently i don't understand why this position arises CTR going more than 2% and sales are down.Can anyone suggest me what to do in that type of cases.? your valuable suggestions really help me to do somthing that will work for me....
Hi, it could be a couple of things: 1) that your ads are not qualified or targeted enough. So they attract visitors that aren't really looking to purchase your product. You may need to be more specific in your ad to attract people who are ready to buy 2) poor landing pages - so they get to your web site and are not convinced to purchase. You could try improvements to your landing page and test what effect that has.
Alternatively, has your advert moved up in the rankings recently? Moving from 2nd to 1st can dramatically improve your clickthrough rate, but often the conversion rate is lower. Your advert may move up with no intervention on your part, if the advertiser above you changes their bids, or your (or their) Quality Score changes...
We need more information to evaluate what your experiencing. What caused the CTR to go up in the first place?
may be one of your keyword is getting unusual traffic and your ad is ranking very high for that keyword.