Everyone knows automotive forums are low on CTR. I was just curious to see if this seemed reallllly low.
yep, almost all "forums" will have low ctr by nature. Forums have tons of page views from fewer unique visitors.
try to minimise ad impression on forum set banner not to display on - admin panel - Private message - search Ad technique - put banner just below navigation menu ( I checked with w3counter's site later...my top nav are the most clickable are ) - try to set forum width up to 800 width...CTR will be higher - use image to attract user looking ate the banner area - Only display 1 ad on every page. My forum have pretty good CTR after minimising the ad impression.