Hello Interested in what CTR people having on their Landing pages? I know it depends on many things, so ctr and niche would be excellent. I personally getting 70-80% bounce rates now and it disappoints.
If 70-80% bounce rates mean that you're getting 20-30% subscribers, you're doing pretty good. My average landing page does about 15% (and I'm not unhappy with that). My highest percentage ever was when my freebie was matching my ad 100%, with the ad using selective wording. So I didn't have many subscribers, but I scored a 90% CTR! Obviously it's a balancing act: it's the absolute number of leads that counts... NOT the percentages.
If your question (as I understand it) is: The percentage of users that clicks through to the offer? Mine are 50%+ depending on offer
I assume bounce rate is the rate at which people do not follow through to the advertisers page correct? Your examples means that only 20% of visitors go to the advertisers page... For affiliate marketers your bounce rate should be no less that 60%, especially on an offer you know converts. I try to aim for about 80% follow through.
Hey, nobody in their right mind is going to give away a good niche that they are getting high ctr on, unless they are confident with their current bidding.
I would be more concerned with conversion rates than bounce rates. Use Google Website Optimizer to a/b test your landing pages.