My CTR has dropped significantly lately,so I need you to review my sites.www.glossesweb.com and www.anexigita.com Changes I have made recently:I have just placed the ad under post title from over it where it was before.I have done this before with no results.I have also switched to text only for the leaderboards. Any suggestions what could be wrong?
Has your average amount of impressions stayed the same or gone up or down? Has your CPC gone way up or down or stayed the same? Its possible that Google stopped showing highly relevant ads on your site, which would cause less clicks.