CTR for top 10 ad positions

Discussion in 'Google AdWords' started by Jon12345, Feb 7, 2007.

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  1. #1
    Anyone know what the CTR is for top 10 ad positions?

    e.g 25%, 15%, 5% etc.

    I know it will vary from niche to niche but just wondered if there are some rough averages out there.

    Thanks,

    Jon
     
    Jon12345, Feb 7, 2007 IP
  2. TangoUK

    TangoUK Guest

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    #2
    I'm assuming you're referring to CTR as a percentage of clicks, (and not as percentage of impressions) ?
     
    TangoUK, Feb 7, 2007 IP
  3. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #3
    There is no average, at least not that anyone outside of Google would know.

    I always tell people focus on your CTR and improving it, averages be damned!:D
     
    GuyFromChicago, Feb 7, 2007 IP
  4. Seleno

    Seleno Peon

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    #4
    i'm trying to get top adwords position,i pay $1 per click,and didn't get any,also i turn on position preference
    didn't work also
    but i wonder from some advertisers,their ads show in the first 20pages and more
    all books i read about adwords,didn't work,all adwords book just learning people how to use adwords,all ppl know how to use
    but much don't know adwords secrets!
     
    Seleno, Feb 7, 2007 IP
  5. ajenterp

    ajenterp Peon

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    #5
    There is no such thing. Your CTR depends on how well your ad is made and what keywords you chose to use with that ad.
     
    ajenterp, Feb 7, 2007 IP
  6. Jon12345

    Jon12345 Peon

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    #6
    There is an influence by position, otherwise why bother to get high rankings in the SERPS for instance!
     
    Jon12345, Feb 7, 2007 IP
  7. n vijayanand

    n vijayanand Peon

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    #7
    CTR will
    show your ads perfomance thats it. Its being calculated like this number of clicks divided by number of impressions multiplyed by hundred thats all there is nothing like percentage

    Each and every keyword has got their own cpc and quality score based on that only your ad positions are deternmined
     
    n vijayanand, Feb 7, 2007 IP
  8. sat123

    sat123 Banned

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    #8
    any one can't say like that we just guess....& say that this might be getting this CTR....
     
    sat123, Feb 22, 2007 IP
  9. CustardMite

    CustardMite Peon

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    #9
    For me, it's essential that you know roughly what sort of clickthrough rate you are going to get from different positions, as without this you can never estimate your optimal position in the results (see my blog on the epiphanysolutions.co.uk website for details of how I go about this).

    I agree that improving clickthrough rate is very important - as long as you don't do anything to damage your conversion rate it can only improve your profitability.

    There is, as stated earlier, no simple answer, as it depends on your advert text, other people's advert text, the natural results and even time of day. But without knowing how many more clicks you'll get by moving up the results (or fewer, moving down), you can never tell whether the tradeoff against your ROI is worth it (since your ROI is lower in higher positions, where you get more clicks, and higher in lower positions, where you get fewer clicks).
     
    CustardMite, Mar 6, 2007 IP