CTR Fluctuation

Discussion in 'Google AdWords' started by tsc, Dec 27, 2007.

  1. #1
    Hey guys.

    I have just tweaked and re-started an Adwords campaign. For the first hour, the CTR was at 3.5%.
    It has now slipped gradually over the last 45 mins to 2.68%.

    What exactly does this mean? That a certain-worded ad will do best during a
    certain time of the day? That a users interest in clicking on an ad is less around dinner time?

    Or does it mean nothing?

    Ta.
     
    tsc, Dec 27, 2007 IP
  2. bl4ckmaN^

    bl4ckmaN^ Well-Known Member

    Messages:
    4,641
    Likes Received:
    60
    Best Answers:
    0
    Trophy Points:
    165
    #2
    You can't have same CTR all the time. Variation between 3.5 and 2.68 is very small, so that's normal.
     
    bl4ckmaN^, Dec 27, 2007 IP
  3. tsc

    tsc Well-Known Member

    Messages:
    429
    Likes Received:
    10
    Best Answers:
    0
    Trophy Points:
    110
    #3
    Thanks. I just checked again. Up to 2.86% and now back to 2.6%

    Less of the micro-managing, I think... :D
     
    tsc, Dec 27, 2007 IP
  4. rcj662

    rcj662 Guest

    Messages:
    4,403
    Likes Received:
    97
    Best Answers:
    0
    Trophy Points:
    0
    #4
    It moves around all day long. You should be fine
     
    rcj662, Dec 27, 2007 IP
  5. rogerbeta

    rogerbeta Well-Known Member

    Messages:
    174
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    108
    #5
    Your location and what countries or regions you advertise will give you this
    fluctuations, also there is a 3 hour delay for final online results.
     
    rogerbeta, Dec 29, 2007 IP
  6. webmaster

    webmaster Active Member

    Messages:
    189
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    53
    #6
    Yes CTR keeps on flactuating. But you can do lot to control your CTR.
     
    webmaster, Dec 29, 2007 IP
  7. PPC-Coach

    PPC-Coach Active Member

    Messages:
    1,450
    Likes Received:
    23
    Best Answers:
    0
    Trophy Points:
    90
    #7
    It means you're checking things too often and making decisions based on statistically insignificant data.
     
    PPC-Coach, Dec 29, 2007 IP