Does CTR% actually affects your adsense earning? Let's say for example... 10000 impressions, 100 clicks = 1.0% CTR and 100000 impressions, 100 clicks = 0.1% CTR They basically have the same amount of clicks, is just that their CTR% is different by a huge number. Does the CTR% stats affect their earning? Or they will still be earning almost the same (or same) amount of money?
Wish I knew all the facters involved. My sites CPC are all over the place as and when the CTR changes it's very odd. I guess when the CTR changes it's because Google are serving up higher paying ads to compensate for the lack in CTR - which is why earnings always seem to average out at the same per day for me even though the CTR may change drastically from one day to the next. Odd stuff, wish I know all that was involved in serving the ads - this makes for a very interesting Yahoo Publisher Network though - will it be based PURELY on CPC, without any 'smart pricing' and such? Hmm. Pete
The thing is that's what I have been experimenting... I put adsense on my main site alone... and it generates a pretty high CTR... the earning is pretty good too... but when I put the ad on the forums (together with the main site), the CTR drops by a huge margin and the earnings becomes extremely low. After I removed the ads from the forums, things start to pick up again.
yes it effects the earings less impression with more ctr means high ecpm . High page impression with same clicks means less ecpm.... that low you earings
A few interesting related threads: The BLOGS were killing me http://forums.digitalpoint.com/showthread.php?t=28954 Removing Adsense From Non-Performing Pages Best advice I've gotten to date http://www.webmasterworld.com/forum89/6864.htm Adsense on non performing pages Does this bring down PPC http://www.webmasterworld.com/forum89/4391.htm
(Well, sorry for the duplicate content , I mentioned this point in another forum but...) Perhaps conversational style forums have usually low CTR, etc., but some message boards are working really well with AdSense when they are very topic-centered and their typical user is a new visitor -specially on static html boards, search engine friendly- who posts one or few messages (such as requests for information, and so on).
I've seen no evidence to support a higher earnings per click based on CTR. I have about a dozen sites in the same sector that range from a low of about 4% to over 50% CTR. While per-click range from a few cents to several dollars, the average amount per click from each site is statistically the same, or very close. The sites range from 4 months in age to over 7 years. Unique visitors range from a little over a hundred per day to several thousand. The 4% site is DMOZ listed, ranks very high in google SERPS, and sells its own product (which is the main reason the CTR is lower). The site with the lowest CTR actually has the highest per click amount (over the last six months) - although it is only a fraction higher and not statistically significant. Perhaps it applies to certain sectors, or based on traffic, or on sites with a CTR's that are extremely low?
You overall earning should not be affected by a poor channel, however you might lose out on potential clickers to other parts of your site....
Yes, it seems that the controversial theory about removing ads from non-performing pages refers mainly to pages with extremely low CTR or eCPM (not far from 0).