CTR advice for MSN

our click rate on adcenter is horrible? what advice do you have to boost it?

 

Define hoirrible, a CTR over 2% is considered good.

Adcenter is a comparison engine so alot of the organic listings compete with PPC and I find that unless you're a big business Bing is not a nice place to advertise for some products.

 

I've heard that you can see good conversion, is that true?

 

Since a lot fewer people use Bing than Google and Yahoo, you can theoretically get a much better conversion rate than the other search engines. There's a lot less competition from other advertisers, so in my experience conversion rate and cost per conversion in AdCenter is comparatively very good. Expect to get a very low amount of total conversions, though.

 

You want to have more keywords with msn. Way more!!! Very little clicks from a lot of keywords adds up.

 

This is actually not usually the case. That's actually a quick way to lower your CTR. Here's what I would do:

First, separate your keywords so you can track what each individual keywords CTR is.

Second, split test your ad copy. If you are ranking in the Top 3 results and getting a bad CTR, it's probably because of your ad.

Finally, optimize bad performing keywords with a different bid price and better ads that are more targeted for that keyword.

 

as ckweb mentioned- split testing is essential. ALWAYS be running a test

As far as increasing it - be controversial or out of the norm. i find this gets attention better. Also if you can use numbers and questions that will also boost ctr

 

I love google

 

Thats makes one of you. Google has TONS of traffic, but the hoops you have to jump through make it almost not worth it.