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*cry cry* adsense CPC fluctuating, why?

Discussion in 'AdSense' started by LancXeon, Dec 15, 2012.

  1. #1
    Last month my CPC was over $1.00, this month it is fluctuating between .50 and .70
    My clicks remain the same 70 - 200, and this is on a social network.
    SEMrush
    What could cause this, and is there a good method for improving it?
     
    LancXeon, Dec 15, 2012 IP
    SEMrush
  2. Tearabite

    Tearabite Prominent Member

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    #2
    Many things can cause this kind of fluctuation - none of which you can do anything about..

    Well.. one thing you might be able to do, which I *sorta* do: A high percentage of good "quality" clicks (ie; clicks where the person ends up buying something or taking whatever action the advertiser wants) will eventually help to increase your cPC.. One way you can help to improve your cPC is by blocking traffic that you know is bad.. for example, blocking all traffic from proxies, or low-converting countries.
     
    Tearabite, Dec 15, 2012 IP
  3. LancXeon

    LancXeon Peon

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    #3
    All of my traffic is USA only, every where else is blocked after a run in with spam... not really interested in anywhere, not really but one state in the USA.
    last month I made well over $5000, this month looks like its going to drop below half.... really annoyed.

    Another issue is ad blindness, any special way to course correct that maybe?
     
    LancXeon, Dec 15, 2012 IP
  4. Tearabite

    Tearabite Prominent Member

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    #4
    Science has yet to discover a cure for ad-blindess however it can sometimes be treated with good blending.
     
    Tearabite, Dec 15, 2012 IP
  5. worldbesttech

    worldbesttech Peon

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    #5
    just follow his @Tearabite comment.
     
    worldbesttech, Dec 17, 2012 IP
  6. jpeace808

    jpeace808 Active Member

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    #6
    My cpc's have dropped also. It used to be $2-$4, now its $1 and below.
     
    jpeace808, Dec 17, 2012 IP
  7. jicbeatz

    jicbeatz Member

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    #7
    The same here....one day i have above 1$ the other below 0.5$
     
    jicbeatz, Jan 3, 2013 IP