Critque my Press Release

Discussion in 'General Marketing' started by Medici, Jun 10, 2007.

  1. #1
    hello,

    i'm looking for critiques on my press release and not comments about the idea. i know it's "out there" and don't need to be told again :)

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    OneMillionDollarVideo.com Offers an Advertising Opportunity Utilizing Video
    It’s an experiment in online advertising – can one video generate $1Million? OneMillionDollarVideo.com aims to answer this question by selling 1000 seconds, which translates into 16 minutes and 40 seconds, at $1,000 US.

    FOR IMMEDIATE RELEASE

    Waterloo, Canada (PRWEB) -- June 11, 2006 -- OneMillionDollarVideo proudly offers advertisers a new and unique Internet advertising option. Inspired by pixel advertising, OneMillionDollarVideo sells ad space within a 16 minute and 40 second video. At $1,000 USD per second, the site aims to generate one million dollars. Since the cost per second is so high, OneMillionDollarVideo caters to a specific niche market targeting advertisers with larger budgets who want to be associated with an internet phenomenon.

    Starting immediately, OneMillionDollarVideo is providing business customers with and new advertising vehicle that is sure to draw attention as it is the first of its kind.

    The massive use of viral video on the internet, as well as the appeal of being a part of something this outrageous, makes advertising on OneMillionDollarVideo.com a unique and ideal avenue for advertisers who want to reach a wide demographic. Advertisers can either submit video or static content and may include their own audio.

    Advertising space on OneMillionDollarVideo.com is expensive, at $1,000 per second for each of the 1,000 seconds which comprise the 16 minute and 40 second video. The price makes it an option for multi-national corporations and wealthy individuals.

    Advertisers also have an added benefit in OneMillionDollarVideo’s Seconds List, which links to advertiser’s email or website providing additional exposure.

    About OneMillionDollarVideo.com

    OneMillionDollarVideo.com, developed by Michael Grabowski, is a video advertising site, offering advertising within a 16 minute and 40 second video. Seconds of the video are sold at $1,000 US each and offers advertisers a new medium for advertising. The appeal comes from the outrageous idea itself.

    For more information about the OneMillionDollarVideo, or to talk to a representative, e-mail: . For further information, visit http://www.OneMillionDollarVideo.com/.


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    Medici, Jun 10, 2007 IP
  2. jl255

    jl255 Well-Known Member

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    #2
    honestly, there are just too many repetitions in your press release. You just keep repeating what this whole concept is about, without adding any good reason and potential on why someone reading this release should be excited about it. You mention a few times that it is expensive, but no good reason why people should pay for it....
     
    jl255, Jun 10, 2007 IP
  3. Medici

    Medici Active Member

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    #3
    excellent point, i had a co-worker mention the same thing.. thanks!
     
    Medici, Jun 10, 2007 IP
  4. Medici

    Medici Active Member

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    updated and started sending it out.

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    Unveiling an experiment in online advertising – can one video generate $1 Million?

    OneMillionDollarVideo.com aims to answer this question by selling 1,000 seconds, which translates into 16 minutes and 40 seconds, at $1,000 US. Why would advertisers buy in? Being a part of something new and viral sells.

    Waterloo, Canada, June 14, 2006 -- OneMillionDollarVideo proudly offers advertisers a new unique Internet advertising option. Inspired by pixel advertising, OneMillionDollarVideo sells ad space within a 16 minute and 40 second video. At $1,000 US per second, the site aims to generate one million dollars. Since the cost per second is so high, OneMillionDollarVideo caters to a specific niche market targeting advertisers with larger budgets.

    The massive use of viral video on the internet, as well as the appeal of being a part of something this outrageous, makes advertising on OneMillionDollarVideo.com an ideal avenue for advertisers to reach a wide demographic. Advertisers can either submit video or static image content in a variety of media formats.

    The allocation of seconds sold will be on a first come, first serve basis. This means that the first advertiser to purchase space gets the first second(s) and so on. This allows the advertisers message to be added to the video in sequential order. Random allocation would result in gaps within the video. This ensures that the advertiserŐs message viewed over and over as new content is added. The siteŐs major pull factor is the fact that something like this has not been done before. Aside from the viral nature of this video, advertisers also have an added benefit in OneMillionDollarVideoŐs Seconds List, which links to advertiserŐs email or website as well as where in the video their ad can be found.

    Advertising space on OneMillionDollarVideo.com is expensive, at $1,000 per second for each of the 1,000 seconds which comprise the 16 minute and 40 second video. The price makes it an option for multi-national corporations or wealthy individuals. The price point is justified, as something of this scale is likely to attract many viewers due to the method. Television advertising, in contrast, is far more expensive per second. This medium also allows for banned television commercials to be revived in an effort to recoup sunk costs. The risk for large advertisers is minimal and the payoff comes from having their content appear in what is set to be a web phenomenon.

    About OneMillionDollarVideo.com:

    OneMillionDollarVideo.com, developed by Michael Grabowski, is a video advertising site, offering advertising space within a 16 minute and 40 second video. Seconds of the video are sold at $1,000 US each and offers advertisers a new medium for their message. The appeal comes from the outrageous idea itself.

    Contact:

    Michael Grabowski

    519-635-1153
    www.OneMillionDollarVideo.com

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    Medici, Jun 14, 2007 IP