Critique on label design

Hi guys,

I am about to launch a health supplement product and I need opinion about design. A bit of background:

This product is intended for guys, 30-60 years old. It has a long history of usage as an aphrodisiac or improving erectile function (90% of users), but some other people use it for the gym or increasing energy (about 10% of users). It increases testosterone, which explains these effects.

The product is usually sold in the context of improving sexual health, see google for examples of common designs.

However, how I came about to know about it and using it was for fitness purposes, and as a heavy user of gym supplements, I am heavily influenced by the marketing of gym supplements.

So, in the making of my product, I tried to combine the older men group seeking a serious health product to cure their manhood and the younger "gym-enthusiasts". I have a choice of white or grey bottle (I wanted black but the minimum purchase of these is way higher). Also I wanted to use the colour combination I have been using on my website: white-grey with green. After many models, failed attempts (and learning with photoshop), and inspiration from other labels I came up with one main design in 4 colour combinations (dont mind the demo text watermark):



But I have been looking at them so many times that I can't make up my mind anymore. The main points of the label should be:

• Easy to read but eye catching
• Identification with target audience
• Differentiation from competition

Some additional information:

• Most of my friends seem to prefer the white ones (majority females though)
• I am planing on a line of products for men and another for women, it would be nice to have different colour combination for those (I though grey for men and white for women initially)
• The cost of doing it in white could be significantly cheaper

So what do you think about these? If you have a favourite please vote, if you would like to suggest something totally different I am all ears.

Thanks!

 

To be honest either one of them can work. If I had to choose, I'd probably choose the last one. At least, it's the one that caught my eye.

 

I like the first one. I believe that the colors are in the right spot on the first bottle there.

 

I voted for the second one, but it's between that one and the third one. The third one looks really bad-ass. Nice!

 

I like both the third and fourth one, the colors blend nicely.

 

I would vote for the "second" one, in that the color combination looks just perfect.