Hi guys, I am about to launch a health supplement product and I need opinion about design. A bit of background: This product is intended for guys, 30-60 years old. It has a long history of usage as an aphrodisiac or improving erectile function (90% of users), but some other people use it for the gym or increasing energy (about 10% of users). It increases testosterone, which explains these effects. The product is usually sold in the context of improving sexual health, see google for examples of common designs. However, how I came about to know about it and using it was for fitness purposes, and as a heavy user of gym supplements, I am heavily influenced by the marketing of gym supplements. So, in the making of my product, I tried to combine the older men group seeking a serious health product to cure their manhood and the younger "gym-enthusiasts". I have a choice of white or grey bottle (I wanted black but the minimum purchase of these is way higher). Also I wanted to use the colour combination I have been using on my website: white-grey with green. After many models, failed attempts (and learning with photoshop), and inspiration from other labels I came up with one main design in 4 colour combinations (dont mind the demo text watermark): But I have been looking at them so many times that I can't make up my mind anymore. The main points of the label should be: Easy to read but eye catching Identification with target audience Differentiation from competition Some additional information: Most of my friends seem to prefer the white ones (majority females though) I am planing on a line of products for men and another for women, it would be nice to have different colour combination for those (I though grey for men and white for women initially) The cost of doing it in white could be significantly cheaper So what do you think about these? If you have a favourite please vote, if you would like to suggest something totally different I am all ears. Thanks!
To be honest either one of them can work. If I had to choose, I'd probably choose the last one. At least, it's the one that caught my eye.
I voted for the second one, but it's between that one and the third one. The third one looks really bad-ass. Nice!