Critique on label design

Discussion in 'Design' started by francosg, Feb 28, 2014.

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Which one is your favorite?

  1. First

    2 vote(s)
    33.3%
  2. Second

    2 vote(s)
    33.3%
  3. Third

    0 vote(s)
    0.0%
  4. Fourth

    2 vote(s)
    33.3%
  1. #1
    Hi guys,

    I am about to launch a health supplement product and I need opinion about design. A bit of background:

    This product is intended for guys, 30-60 years old. It has a long history of usage as an aphrodisiac or improving erectile function (90% of users), but some other people use it for the gym or increasing energy (about 10% of users). It increases testosterone, which explains these effects.

    The product is usually sold in the context of improving sexual health, see google for examples of common designs.

    However, how I came about to know about it and using it was for fitness purposes, and as a heavy user of gym supplements, I am heavily influenced by the marketing of gym supplements.

    So, in the making of my product, I tried to combine the older men group seeking a serious health product to cure their manhood and the younger "gym-enthusiasts". I have a choice of white or grey bottle (I wanted black but the minimum purchase of these is way higher). Also I wanted to use the colour combination I have been using on my website: white-grey with green. After many models, failed attempts (and learning with photoshop), and inspiration from other labels I came up with one main design in 4 colour combinations (dont mind the demo text watermark):

    [​IMG]

    But I have been looking at them so many times that I can't make up my mind anymore. The main points of the label should be:
    • Easy to read but eye catching
    • Identification with target audience
    • Differentiation from competition
    Some additional information:
    • Most of my friends seem to prefer the white ones (majority females though)
    • I am planing on a line of products for men and another for women, it would be nice to have different colour combination for those (I though grey for men and white for women initially)
    • The cost of doing it in white could be significantly cheaper
    So what do you think about these? If you have a favourite please vote, if you would like to suggest something totally different I am all ears.

    Thanks!
     
    francosg, Feb 28, 2014 IP
  2. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #2
    To be honest either one of them can work. If I had to choose, I'd probably choose the last one. At least, it's the one that caught my eye.
     
    qwikad.com, Mar 9, 2014 IP
  3. lilsimon04

    lilsimon04 Active Member

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    #3
    I like the first one. I believe that the colors are in the right spot on the first bottle there.
     
    lilsimon04, Mar 16, 2014 IP
  4. YJunK

    YJunK Active Member

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    #4
    I voted for the second one, but it's between that one and the third one. The third one looks really bad-ass. Nice!
     
    YJunK, Mar 17, 2014 IP
  5. gldtn

    gldtn Peon

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    #5
    I like both the third and fourth one, the colors blend nicely.
     
    gldtn, Mar 20, 2014 IP
  6. janinaherz

    janinaherz Well-Known Member

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    #6
    I would vote for the "second" one, in that the color combination looks just perfect.
     
    janinaherz, May 2, 2014 IP