I am having a problem trying to figure out the length of time this ad will be on my site. Can someone give me some feedback please? I approved an $11.00 bid on my site. It actually said $11.00 1000 impressions. I thought this would mean I would be paid $11.00 for 1000 impressions. The advertiser paid me $25.00. So I figured this would mean they would get a total of 2831 impressions. Since I approved the ad, there have been 2498 impressions, according to the Reports tab. But on the Advertisers tab, it is showing that the advertiser still has a CREDIT of $20.004 - How can this be? What am I doing wrong? Any feedback would be appreciated. Are any DigitalPoint admins reading this, if so please let me know. Thanks
A $11/CPM bid is just that... A bid. Actual costs are calculated based on what the minimum cost would be to be the high bidder. For example if you have a $1 minimum bid and one person bids up to $2, and someone else bids up to $5, the cost for the high bidder would be $2.01. You can of course raise the minimum bid as needed (it's all a supply and demand system... The higher the minimum bid, the less advertisers you would get. The less advertisers you get, the less they will need to bid against eachother for ad space). Like raising the minimum cost might make your existing advertiser not interested in advertising again when their existing credit is used up (even though they are willing to pay up to $11), since they know ir's a max bid... Not necessarily what they always have to pay.
Thanks for getting back to me Shawn. Where in my account do I go to find out the minimum amounts I set up? Because the advertiser would have paid just the minimum I set right? (Since he was the only bid and I approved it) I think I have made a big mistake here...good for the advertiser, very bad for me. If I'm doing the Math right, that ad will stay up for a Very Long Time.
Under the publisher interface, go to "Sites". Just make sure you set the minimum to the minimum you are willing to accept for advertising. A good rule of thumb would be to figure out the average CPM you are making from AdSense and make that your minimum. If you only have one advertiser, they would be paying the minimum you set. On the flip side, if another advertiser bids up to $10/CPM, the high bidders cost becomes $10.01/CPM to remain the high bidder.
Shawn, thank you! I have changed it now in my Sites settings. Another question for you - I have two ad spaces on my site and want to charge different prices for them How would I do that?