Credibility of the site owner in marketing – need input

Discussion in 'General Marketing' started by VRL, Jul 17, 2007.

  1. #1
    I would like to have your opinion on this.
    My site is mostly one-man (well, one-woman) operation. I do everything – client support, client’s listings reviewing and approving, news and articles postings. I do work with excellent developers who do programming (I am very much involved too, but not in the coding part).
    My dilemma is – should that be disclosed to clients? Will it be better to sound as a large and solid company if they think if there is not only me. Or they will feel OK because I do provide a very personal service that this is one-person operation.
    The reason I ask is that the site is grown to the point where people email and call a lot and ask this question. I also am confused on how do I present the site. All of my competitors are really large companies (or they pretend do be) and this is something I didn’t consider before.
    The site is not required at the moment any extra help. I have to hire writers, some posters for promotion, but everything else including phone calls I can handle myself.
    So, to sum it, do site looks better as a large corporation or it is ok to be honest and disclose as it is.
    My site is a vacation homes portals where owner post their properties and potential renters are looking for suitable.
     
    VRL, Jul 17, 2007 IP
  2. Ponynugget

    Ponynugget Peon

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    #2
    I'd recommend putting on a front and acting like a large business. I think people will feel better about dealing with a seemingly large business than just one person.

    That being said though, you should never have to disclose how big your business is (or how you big you might think it is :p), just don't give your clients the impression that you're the only man running it all.
     
    Ponynugget, Jul 17, 2007 IP