First thing first you need to be creative in terms of putting your thoughts into words. Many a times creative people fail when they attempt to put their thoughts via pen and paper. So, you need to have the ability to jot down your thoughts into words. Next is you need to have adequate knowledge over the subject matter you are writing on and do extensive research on it. After that, plan out your writings by dividing into different parts and fill it in.
hey If you know there are problems with your story but can’t pinpoint them, ask a fellow writer to read through it and give feedback. Good luck
work with your creativity and express them into writing. It takes effort and time so never hesitate to read, read and read to have an idea. When creating your contents, write as if you are talking to someone who needs your information.
A note book. I think without my notebooks I wouldn't be able to add a creative element to any of the writing I do. I apply creative writing techniques to all my writing. I feel it's important to practice these techniques in my notebook where only I can see it and I can be free to write what I want. A notebook might help you as well.