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Creating my first authority site

Discussion in 'Search Engine Optimization' started by boom bap, Sep 20, 2014.

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  1. #1
    Hello,

    im trying to ceate my very first authority site but i have a couple of questions. If i'll make a site for example specifically for a keyword 'Insurance', adsense CPC will increase automaticaly? And what if some visitors will come from other sites not related to my insurance site and they click on ad, am i will be payed the same amount compared to visitor who came from Google? It's really confusing me..
     
    boom bap, Sep 20, 2014 IP
  2. ProMaster1

    ProMaster1 Greenhorn

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    #2
    It's great idea to make insurance site, insurance site gets very high CPC, It's does not matter that how visitors are coming to your site like direct, organic from search engine or referral, CPC mostly depends on visitors location, Keywords Value and Website Impressions.
     
    ProMaster1, Sep 20, 2014 IP
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  3. briguy

    briguy Well-Known Member

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    #3
    I have been noticing that sometimes when I visit a site, the ads are based on the last site that I visited. For instance, if I was on eBay checking out watches, then I went to your site, there might be a good chance that I see ads related to watches. But on my sites, a click is still money , no matter the niche!
     
    briguy, Sep 20, 2014 IP
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  4. Developer2k

    Developer2k Well-Known Member

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    #4
    Hi Brian,

    You are correct. Those are cookies tracking you and will show ads that Google thinks you will click on. So if I was looking for hotels, bam, I have hotel ads.

    As for the original question, it does not matter where the visitor came from. The value of the click will be the same for that unique individual. But this is based on location, keyword, ect.. which will determine the value.
     
    Developer2k, Sep 21, 2014 IP
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  5. samazgor

    samazgor Notable Member

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    #5
    I agree with you.

    And also i include something, As far as i've seen - if you use more ads unit in a single page the cpc rate decreased. Sometimes the revenue depends upon CPA instead of CPC.
     
    samazgor, Sep 21, 2014 IP
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  6. sarahk

    sarahk iTamer Staff

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    #6
    I would take the focus away from advertising issues if you are trying to make an authority site and focus, instead, on what an authority site in the world of Insurance looks like. You are competing with enormous international companies, goverment watchdog agencies etc. Your site is going to have to be brilliant to be considered an "authority".

    It is important to have a business plan and an idea on how you will monetise the site but don't let those concerns reduce the quality of the site.
     
    sarahk, Sep 21, 2014 IP
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