Hi, I have a question creating domain names. I understand fully about optimizing the overall site, but I am not sure about domain names limitations. I have heard that google is placing less emphasis on domain names, but we still want to utilize this based on our products. We have done many searches, and for the most part, the sites with domain names of the products seem to always come up first. My question is how far can we go. I have 3 keyword phrases, each with 2 words. Putting these phrases together would give a domain name that covers our main products, and the subject of our products with high ranked set of keywords. As an example: selling Outdoor Furniture. Say keyword phrases: White Chair and red bench. The Domain name would be outdoorfurniturewhitechairredbench.com. Besides not having too much in the way of catchy names, can we be penalized in any way for having too many keywords, or the overall length? What about the new Branding that google is doing? How will this be affected by it? Can we improve this?
search engines wont penalize you for it. however you have to think about your clients.... will the think that such a long and unfriendly url is trustworthy enough to order products from them
You won't have any problems if you register a long domain but be careful because the maximum length of a domain name that you can register (excluding the .com, .org) is 63 characters. However, if I were you I would just focus on one main keyword and use that word as a domain.
No problem at all. But I think that your domain name must be very simple and user-friendly. So simple that people may memorize it at first sight. Don't you think that how easy is name of Facebook, easy and unique too. People know your website by your domain name.