Can anyone comment on the benefits of creating a content related directory as part of your site and if/how it impacts on the sites performance. I'm considering creating one, (productdirectory.com) listing business in the same genre but no direct competitors. Providing my own client with all the advertising and top listings. Worth the effort?
I would think it would be worth the effort, especially if it's genre related - you're adding revelant content and OBLs to your site. IMO - smart move.