I'm an Adwords newb so sorry if this question is stupid but I'm trying to start a campaign with loads of different keywords and ad text to match that keyword, is there a quick way of doing this apart from adding all the keywords and ad text seperately?? I could write a script that would do this but I'm sure someone already wrote one or Google has it's own tool. I hear that if you include {keyword} in your ad text, it will show the keyword in the text but that isn't optimal as the ad text I want for each keyword isn't exactly the keyword, if you know what I mean.
Yes, you would need to use the Dynamic Keyword Insertion method. Which is the {Keyword} thing you were refering to in your post. I suggest you read this ebook by Google to get the most out of it. google.com/ads/library/maximimum_effect_dec03.pdf
Do you have an example (even a made up one) of what you want to achieve ... ... I may have a tool that is suitable, but I want to check first. Cheers H