http://www.prleap.com/pr/31944/ The way it works is that the programmers place Adsense ads on each of the blogs in the community. Half of the ads direct payment to the programmers, the other half to the writer of the blog. This way the earnings are split 50/50. The programmers use their half to support the site and as profit, while the bloggers pocket their half. The result is a site where bloggers can enjoy themselves writing and reading other members’ blog entries, while at the same time earning a growing stream of passive income.
Why would anyone hand over 50% Adsense earnings to a programmer? How exactly does the programmer actually benefit my blog?