Creating a High End E-Commerce Site

Discussion in 'General Marketing' started by Walper, Jul 13, 2006.

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  1. #1
    I have read articals on High End retail site doing extremely well, examples coach.com, neimanmarcus.com, louisvuitton.com

    I am trying to create a site to do the same,
    product example Nokia® 7280 for $485.00 when it is selling on ebay for $159.00,

    I have started a site @ baccollection.com which I am just building the database right now and working on a color scheme. The images will be resized.

    Any feed back on layout, marketing, and colors scheme to traget the rich would be great. Thanks...
     
    Walper, Jul 13, 2006 IP
  2. nicogarcia

    nicogarcia Well-Known Member

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    #2
    I cant read the rigth header "Luxury Merch...." then i cant read anymore
    I really liked the color and structure.

    I sugest to continue using the same color and try to avoid other colors like the Blue-to-white gradient used for the Products bg. Try a gray scale or just the same ligth brown.

    And finally I didnt liked your "add select product to cart" try to make a little bit creative, you can use an airplane or just a more beauty botton
     
    nicogarcia, Jul 14, 2006 IP
  3. imagenesis

    imagenesis Active Member

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    #3
    I used to be a designer. Then I became a coder. And then I realized building the site is only about 15% of the work. Everything else is marketting leading you to success. So don't get to excited about bringin in huge bucks with a high end ecommerce site, especially since I cant imagine the model airplane industry is very big or growing very fast. In any case, make your design more vibrant, it definently needs another color and i would suggest blue.
     
    imagenesis, Jul 14, 2006 IP
  4. nicogarcia

    nicogarcia Well-Known Member

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    #4
    I agree, to start you need more explotion! Dynamism!
    Use Gif, Flash or any animation, use more CSS.. idk..
    Be Creative!...
     
    nicogarcia, Jul 14, 2006 IP
  5. Walper

    Walper Peon

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    #5
    I do have another site that I have added alot of, what everyone has talked about, I am trying to get a little different and make BAC Collection stand out, I am not thrilled with Flash Animation due to the bandwidth issue, but would not rule out a flash header, bombayaircraft.com I have replace the shopping cart with flight bag, and product list with cargo list, I will do some of the same for BAC Collection, and as far as the market, the report I got a few years ago from wings magizine was an average income medium was $80,000.00 so the money is there, but I might have to broaden my product line to get traffic from different area's, I also been looking at restorationhardware.com which I think it a great model for this type of site
     
    Walper, Jul 14, 2006 IP