Hello! I wish to develop and sell a product. I have no experience in product design or in any of this stuff, but I still wish to do all the necessary steps from the idea to the actual production and selling by myself for learning purposes. When I will create the product, I plan to sell it by creating a Kickstarter campaign. One of the rules for a successful Kickstarter campaign is to build a community a long time before the actual campaign is launched. I was thinking that I could create a blog documenting every step of the product development to build this community and possibly earn a little bit from Adsense. I would like to ask you guys is it really a smart idea to create such a blog if the product that I am making is kind of new and I haven't really seen it anywhere yet. Won't somebody steal my idea? Product right now is in very early development stages. It is 3 - 7 month till the production process can be started.
I tend to (and encourage colleagues, etc.) to keep things quiet until launch of a new product, especially if the barrier to market entry by other competitors is low. On the other hand, I am right now heavily involved with a company that is in the process of producing a new plasma laser device that will revolutionize the greenhouse gas industry. Because the company has needed millions of dollars of funding to develop and test the device and then get it patented around the world, we can promote it freely without a lot of concern about others stealing the idea. So my opinion is that there is no general answer to your question but a specific answer will be based upon the actual product, its market, its potential competitors, how hard it would be to duplicate, etc.
You could. Or why not create a blog, build a list that is somewhat connected to the product that you're going to launch? If you've done that then the moment your product goes live, all you have to do is send an email instead of waiting for them to visit your blog again.
That's a good I idea, thanks. I think I will do that when I will have the prototype ready and in the same page launch maybe preorder option. I thought that I could create a different blog also before that. This blog would document my everyday expenses, the process of creating prototype and stuff like that... I even thought of an idea that I could dress up in a suit like this: and go do my business, take photos and post them up- I think that would attract more blog visitors.