Get your own unique voice in some way, for there is much SEO garbage out there being repeated and repeated into oblivion. Add in the content your rivals seek and try to get on popular stories before anyone else can. Do this and try to make your content as visual and animated as possible and you’ve got yourself SEO Expert status. This is actually something all of us SEOs have trouble with, simplifying our content and condensing the content from others is not our cup of tea, try hard and try again and we will all get through the issue of complexity.