Hey, guys. I have an average of AROUND 10% CTR (mind you, I'm not divulging the exact info, so nothing wrong there) but when I went to check my earnings today, I noticed my CTR went up to almost 50% I didn't do anything different to my website, the traffic is the exact same. What could be happening and, more importantly, should I be concerned? Besided, my CPM dropped greatly. What are your thoughts? I am seriously concerned about this
To have a CTR of AROUND 10% your ads must be placed fairly well - perhaps the recent change a few of us have experienced - more relevant ads for most, your ads are serving up ads your visitors are more likely to be interested in. I'm slightly hungover, but I assume there's been a big tweak in the past week and it's to do with serving ads that pages with a similar theme to yours, keyword densitity of various words and phrases, serve up and experience a high CTR with. Maybe. I think Google aren't just serving up any old ads related to the subject anymore, and they're serving ones far more likely to be clicked based on other publishers performance with those ads with related subject matter. Uh, I think that's right. Pete
Well, then that means I'm losing money, cuz my CPM went down severely. But I'm really just concerned about getting my account cancelled.