A site is a lot different to a marketing ploy, especially one that relies on it's originality to gain free press. You can't compare two different things.
That's fine, but it's not comparable to what we're talking about which is marketing strategy. If MySpace tried to market themselves using a million $ pixel page or we'll make a million $ in 6 months blog, they wouldn't get much free press based on the originality of their idea.
Anyone forgot to mention HI5. Face Part is the next big thing..Anyway here are some crazy web sites.. http://www.onethousandpaintings.com http://www.OrigamiBoulder.com http://nycgarbage.com/ (THIS GUYS SELLING TRASH) http://www.dvdrewinder.com/ LOL Weird!!