There is an excellent article about SEO in yesterday's Globe and Mail that is like a crash course on search engine optimization. Included in the article is a link to a free 32-page PDF guide on how to set up a Google-friendly website. I thought I knew a lot about SEO, but this included at least one surprise for me. Highly recommended reading...
Which part surprised you ? Good Read! Every webmaster should have a version of that pdf saved on their computer for easy access