Hi! I am using CPMFun... my eCPM rate was about 0.12-0.14 (only italian traffic). Now it decreased at 0.06-0.07, but the strange thing is that now I haven't just italian traffic, but a good 25/30% of U.S. traffic... I'd have expected a growt of the eCPM rate for this reason, and not a decrease Recently I saw in this forum some post of users getting some problems too with CPMFun, so could this be just a CPMfun momentary problem?
Yep, I get mostly US/UK traffic with an eCPM of like $0.05 for the past couple of weeks now, check out yesterdays earnings: 126K impressions, 50K unique = $2.65..... The problem is CPMFun likes to half the eCPM every now and then to make a little more than usual. This isn't the first time they've done it either. You'll have a good month, then a bad month etc.
Well just so you guys know, that eCPM is not your real eCPM. @AaronZ101 $2.65 / 126k Impressions = 0.00002103174603 * 1,000 = $0.02 CPM. Seems they are using uniques to make the eCPM sound like more than it really is. If you guys need suggestions on better networks. Feel free to PM me.
Check your traffic, maybe source has changed or they calculate it now in different way. If it still won't be profitable then think about testing another ad networks.