CPMFun - CPM Network (Official Thread)

Simple marketing logic is if you don't do it, you don't know what you are talking about.

Really I can't remember the last time I went to a porn site and saw a coke ad or a pepsi ad, or an ad from honda, but i can remember the last time I went to a porn site and saw a penis enlargement ad, or some 18 year old girl making provocative faces. You keep saying that mainstream advertisers buy ads on adult sites, really where? because I know hundreds of people who work on both sides of the industry, adult and mainstream, and none of them EVER intersect unless you are working with a bottom feeder network.

Its actually not an achievement at all, the company I work with, pays out bitcoins to publishers also. WOAH. Big deal. I forgot to mention, its not an achievement.

Again, how do you know what an advertisers needs are if you don't work with any advertisers and you do not run campaigns?

Simple logic for all humans should be, if you dont know it, or do it, don't talk about it like you do. As a 15 year veteran in the industry, I can tell you, you are completely wrong in almost every point you have made.

 

that 50 billion is spent by multiple(and a lot) advertisers and not for each advertiser of course. you are the one who got confused her...

advertisers advertise for potential customers and nothing else, this is the sole reason for the existion of ads and any kind of commercial publishing.
you seem to forget that fact and try to replace it with empty talking about "brand safety" as if its actualy gives the money to someone who look for gaining traffic (potential customers) with ads. and the quality of that traffic is all depend on the demographic and audience and not the "brand" the site gets from not having his ads on adult sites.

 

I agree. This guy is straight up high jacking this thread with fictional garbage none of which holds any weight in the industry. @cpmfun shoot me a PM when you have time, lets work together.

 

"Its actually not an achievement at all, the company I work with, pays out bitcoins to publishers also. WOAH. Big deal. I forgot to mention, its not an achievement." bitcoin ads network mainly works with bitcoin related ads, its probably true for the ads network you talking about, can you show me what ads network you are talking about? i realy want to see them.
anyway a-ads is one of the major ads networks that runs only on bitcoin and if you talk about ads running on bitcoin somewhere you will heard about a-ads. they also appear second if you search "bitcoin advertising" or anything similar on google so seriously stop trying to ignore them as not "well known"

you can talk how much you want about being "veteran in the industry" but at the end advertisers follow customers(like me) and not the other way around, you talk a lot about marketing but it seems you forget the customers behind all that.

 

First, your english sucks and I can't understand half the trash you just mumbled.

Secondly, 50B by multiple advertisers, and millions spent on brand safety. If you want to contest the fact then do your home work.

Third, WRONG. Every campaign has different kinds of goals. Thats why there are CPI, CPV, CPA, CPL, CPM, and CPC models. Quality of the traffic includes the kind of content on the site which effects the advertiser.

See you don't even understand what I mean when I say brand safety you are mixing it up. Please go back under your rock, and stay there.

The advertiser looks for brand safety for THEIR BRAND... SPECIFICALLY because they don't want to end up buying traffic from a mindless moron such as your self who would put a pepsi ad next to a video of 2 or more people having sex. That is not brand safe.

These industry standards are INDUSTRY STANDARDS meaning EVERYONE IN THE INDUSTRY follows them. IAB has also declared it an industry standard. The networks who don't are not in the industry, they are usually low quality forum networks catering to idiots such as yourself.

Please, stop this. You are sodomizing my brain.

You have not managed any campaigns, worked with any advertisers directly, trafficked any campaigns, optimized any campaigns, signed any IO's, or worked in the industry at all...so your opinion is less valuable than pond scum.

 

"Third, WRONG. Every campaign has different kinds of goals. Thats why there are CPI, CPV, CPA, CPL, CPM, and CPC models. Quality of the traffic includes the kind of content on the site which effects the advertiser." its all just different methods of attracting customers which as i said before the sole purpose of advertising. you seems to forget that with other basic things about marketing with your illusions of knowledge and of being "veteran in the industry" don't you think?.

and again you talking about numbers without knowing what you are talking about, advertisers buy traffic as potential customers (different method and effectiveness but the same goals) and this is the only thing that runs behind the ads industry in case you forgot. stop mumble about brands you don't realy know what it is or what gives a product a good brand in for some audience.

 

No, being a bitcoin network does not mean you have to show solely bitcoin ads... that makes zero sense, and your logic fails and i'm stupider having listened to it.

I work closely with many of our bitcoin sites here, and i've never heard of them, I've been in the industry longer than most companies today have even been in existence, and i'm always learning new things and learning about new companies, still never heard of them.

I can talk about advertising, and working with advertisers because i do it, you don't. You are a consumer, you look at the ground, drive your Prius, you buy what people like me put in front of you. As simple as that. You are the many of sheep in a wolf's pen. Customers do not make advertising policies, customers make buying trends, ADVERTISERS and AD NETWORKS alike (which you are not, and you know nothing about apparently) react, invent, and adjust, to maintain Brand Safety and their ROI (which factors risk including brand safety and fraud).

 

No. I don't think I forgot anything, I think i'm busy in the middle of the day working doing the things you are talking about. My point made, is every advertiser has a different goal. An app developer, is looking for CPI's and is not looking for "customers" simply looking for downloads. An emerging alcohol brand is looking for visibility and brand name recognition, not necessarily new clients or customers, every campaign has different goals, if you actually did it for a living instead of talking about it, then you would know this.

I talk about numbers because I know them, and I work in the industry.

I live this, this is my profession as it is with many people in the world, if you don't do it, then you have nothing to say. You haven't managed any campaigns, or worked with any advertisers so you know N.O.T.H.I.N.G.

Even someone knowing something, knows more than you. So to tell me I don't know what branding is, or what gives a product a good brand (in your poorly articulated english)... LAUGH OUT LOUD. I only work for a CPM Network which pretty much exclusively runs branding campaigns...

Why don't we see adult ads for like male enhancement supplements on CNN.com? Surely people like you need to get the news and need some enhancement... but it male enhancement supplements are not brand safe, thus do not run on brand safe inventory. Simple as that.

Now please walk to the nearest bridge, go to the center, and please take a right hand turn.

 

can't you google a-ads or anything related to bitcoin and advertising?
i just want to see the site you are talking about what is the problem?.
a-ads is the main search result in anything related to bitcoin+advertising, this is a fact and its says much more than the opinion of someone who claim to be one of the first advertisers on the internet...

anyway you mybe think think that you are a "wolf" and all customers are sheeps but at the end advertisers adapt themselves to the customers and not the other way around. if a buyer don't like what he see he won't buy or even enter the ads of the advertiser, that way ads networks(especialy major ones like adsense) adjust the ads to the person who is watching them in many kinds of level from age and sex to search history.

 

If it was a large enough network, I would hear about it from industry chatter, I'm at every industry event. I talk to hundreds of people in the industry as well. I haven't heard of it. I google anything related to bitcoin and advertising i'm pretty sure the network I work with comes up, and i'm pretty sure eZanga (mobile ads company comes up).

Your argument is going 15 different directions now. I dont mean to come off a cocky or arrogant, I am far from that, possibly the furthest from that, I am just telling you, that you haven't done anything involving this line of work, you are in no position to comment on what people do in this industry or how things should be done, and you are absolutely not going to argue facts about the industry with me.

Adjust the ads to the person who is watching them? That makes no sense. What you are describing is called retargeting, and even with retargeting, if someone goes to a porn site then goes to CNN, they absolutely will not see an adult ad.

You might think you know better than the people spending the money and making the money, I would say if you knew better you would move on.

 

your attempt to deny basic facts about ads are quite amusing. "customers" is anyone the advertiser is trying to reach and the same goes for the brand you talking about so much, the whole purpose of a brand(like as the ads) is to attract people(or customers if we talking about products which is the main thing being advertised)and it goes for anything that gets advertised from products and companies to political parties.

and what about that ridiculous examples? CNN wouldn't put any explicit nudity and genitals and porn on their site without any relation to "brand safety".

 

eZanga is the ads network you talked about that runs on bitcoin? i just couldn't find it with any kind of combination of bitcoin and advertising on google, nor on sites like bitcoinhelp.net that mentions a-ads but not ezanga.

showing specific ads to a specific people with certain estimated demographic and interest make no sense? that what adsense just do and they are in the industry not less time than you i think...
anyway why you come up with the adult ads example all the time? it has nothing to do with what we are talking about, you probably can understand youself the problem of porn content(where it is an ads or post just a picture) on major site that isn't for adult only right?...

 

and this guy won't stop....

You don't know the facts because you don't do this for a living. I'm telling you the facts. Your wording and urban legends about advertising are widely misconceived. Again you managed and worked with 000000000 advertisers. This is where its easy to tell you have no clue what you are talking about, have your head far north originating from the rear, and should not be talking about this subject.... The purpose of advertising is what ever the goal is set by the advertiser. I've worked on performance campaigns, I've worked on branding / brand name building campaigns. The brand I originally mentioned was in relation to the advertiser. Brand Name buyers - invest millions in Brand Safety, if you agree with it or not, really doesn't matter because you are a no body who knows nothing and shouldn't be commenting about this subject. A brand is built to attract the right people to a company, but if you knew anything about brands then you would know stigma, and social trends have profound effects on brands. Look at tiger woods, the min some controversy came up, all the major brand name advertisers backing him, dropped. Why? Because their brand does not want to be associated with such actions. The same way the same brands do not want to be associated with porn. How is it so hard to understand?

It wouldn't be ridiculous if you used your brain and understood it, they wouldn't put any nudity and genitals and porn on their site because it would mean their site and brand safe image would no longer be brand safe mainstream. It has everything to do with brand. If they showed adult ads, you know how many brand name buyers would drop them? Laugh out loud. CNN would turn into The Onion over night. Now if brand name companies like nike drop tiger woods for having sex with a pornstar in private, do you really think they want to buy ad space next to a video of that same adult star having sex? Common Sense + Logic = Its not brand safe so they don't want to buy it.

Its not the networks fault, its not CPM Funs fault, its not my fault, its how it is. You don't know better, you dont know anything really about this business or industry, you have a hard enough time picking up on simple concepts. So just accept the fact that it is the way it is, you do not know better, and move on. Live goes on happily.

 

I used eZanga as a second example. Which I know accepts bitcoins, and it well enough known in the industry for a mention. The one I'm talking about that I know pays out in BTC is the one that i work for. Listen I'm done with you. Your points suck, you are an idiot, the example of the adult ads came from you! you are the one making a big deal, you are just confused now because you can see how stupid you look.

I'm not saying that Retargeting makes no sense, I'm saying retargeting across brand safety / non-brandsafe does not make sense, which is why there are not mainstream ads on adult sites because clearly i'm not the only one who things this. Why doesn't google work with adult sites? That seems to be the only ad network / service you can name and you still don't even know much about them and what you do know, is wrong.

NO. Brand safety works both ways, the ads themselves (male enhancement and genitals vs honda and pepsi) and the site (CNN vs Porn of any kind). Here is the disconnect simply put, if CNN put adult videos on their site, what do you think would happen? Brand name buyers will remove their ads because they do not want their brand associated to adult entertainment.

Likewise, they do not buy ad space on adult entertainment websites. Because the same thing, they do not want their brand associated to adult entertainment. This idea and practice created guidelines and standards which brand name buyers are not interested in, and that is called Brand Safety Guidelines, it is observed by google, by almost every mainstream network in the industry, and is observed by IAB.

Literally there is no crossing adult with the brand safe portion of the industry, thats just how it is, you can say i'm confused, but I make a living doing this, and while you are being unproductive, i'm still getting paid while entertaining this level of stupidity.

 

not everyone stopped working with him first of all, and those who did do it as a popolistic act of showing how "moral" they are, instead of using him as a publisher they used this ridiculous scandal as a publisher without paying. you should have realised it.

you talk too much about brand without knowing realy what it is, or even what it is used for.
brand as well as every ads is used only for the purpose of gaining customers, there is no other "goals" you just mumble nonesense in order to deny simple facts about marketing and the companies behind all of that.
and enough with that stupid CNN demagogy, you talk as if you know nothing about censorship

 

He already has one, maybe we can get the mods to move this dudes mess to his thread he started https://forums.digitalpoint.com/thr...blog-on-blogger-and-want-to-have-ads.2746803/

 

you realy think CNN not put porn on their site cause of "brand safety"? its connection to advertising in general is indirect. adult ads can drive off people from the site cause most people will feel discomfort to see nude girls do stuff to themselves on every major sites, even the ones that visit porn sites more than the average person. you realy don't understand it? and i look stupid her? demagogy is stupid not my rhetoric.

and you also don't understand that companies detach from themselves from something isn't related to the general defenition of "brand safety".
any company that will start working with someone which is a child molester for example will get actively boycotted by most people or will just get hated by the people and THAT will hurt the brand.
how much people will hate or will decide to not buy from a company who support porn? exept from few radical feminists and christians(radicals), nobody. another way your demagogic example is stupid is cause you talk as if CNN is AGAINST porn while is just not the case, they have nothing against porn but it is just a simple fact that porn content should stay in porn sites instead of sites which even have children in them.

so enough with that stupid comparison of adult sites with regular ads to regular site(with children) with adult ads with porn in them.

 

If anyone would know, it would be the people doing it for a living, not you. Yes not everyone dropped him, most did. They (the majority) dropped him because of brand association (same thing as brand safety in a way), 100% and yes it includes morals. Brand name buyers pay for placement to maintain and protect their image, when their image is compromised millions of dollars in spent marketing budget is lost, so you should realize that!

and I know exactly what is it and what it is used for, again every day I do this. If anyone is making sense in this conversation, i'm sure the consensus would slide in my favor. There are other goals, if you dealt with advertisers directly you would know that, but you don't. So you don't belong speaking on the subject. The point I made about CNN has nothing to do with censorship....it relates with the tiger woods issue, and it relates with the original issue which you brought up, which as with everything discussed you know nothing about.

(Bangs forehead on desk)

 

Or just ban him straight up. Cause this is blasphemy.

 

Seriously you are a complete idiot. You just said, CNN wouldn't put porn because it would scare people off. So how many people will hate or decide not to buy from a company who supports porn? You just answered your own question while sodomizing the limited quantity of brain power in your head.

Conversation over.