Cpm ?

Discussion in 'AdSense' started by turbodog, Jul 22, 2007.

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  1. #1
    Is cpm a REFLECTION of how much I earn for impressions, or does it DICTATE how much I earn from impressions?
     
    turbodog, Jul 22, 2007 IP
  2. CountryBoy

    CountryBoy Prominent Member

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    #2
    It is how much you have earned per 1000 impressions. Bear in mind that most of your earnings will come from clicks - not CPM.
     
    CountryBoy, Jul 22, 2007 IP
  3. me4you

    me4you Well-Known Member

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    #3
    more click more money...CPM its just how much you have earned per 1000 impressions !!!
     
    me4you, Jul 22, 2007 IP
  4. turbodog

    turbodog Peon

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    #4
    I beg to differ. Today one of my ads got 1,034 impressions, 0 clicks and I earned 4.43 . Therefore I should have a cpm of 0 right? Nope! My cpm was over 4.00.
     
    turbodog, Jul 22, 2007 IP
  5. john269

    john269 Notable Member

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    #5
    If you have a lot of site targeting advertisers bidding for your ad space then you can sometimes earn more from impressions than what you would earn from clicks.
     
    john269, Jul 22, 2007 IP
  6. turbodog

    turbodog Peon

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    #6
    That makes more sense. I make the majority of my money through impressions. I still wonder if eCPM is a reflection of the money I earn per thousand impressions or does it dictate how much I will make from impressions?
     
    turbodog, Jul 23, 2007 IP
  7. Pierce

    Pierce Active Member

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    #7
    as its adsense, and one day your ecpm could be $1, the next it could be 32c, its an indication of what your current earning per 1000 impressions is, not what your going to make for the next 1000 impressions.

    Also even if an advertiser bids $4 cpm on your ads, doesnt mean your ECPM will be $4, its only $4cpm for every 1000 impressions of THAT advert.

    Check CPM adverts, advanced reports -> Show data by "individual ads" -> Show targeting by ad type.

    Pierce
     
    Pierce, Jul 23, 2007 IP