Hi. eCPM rates vary based upon the ad unit(s) you use and where you place the ad. Our high end publishers earn more than $60 eCPM, but some publishers earn less than $1 eCPM. If you want a recommendation, send me a note and a link to a page where you are considering running our ads. jeff at chitika dot com
In other words what Jeff just said is... Chikita pays out at least $.01 per eCPM just like any other company out there. Browse this site and others... their eCPM is MUCH lower these days. That can only be blamed on the company. Decrease your payout = Increase your revenue. Common business strategy.