Hi I have been checking around various companies and I am not sure to make of the information I am being given. 1. CPM rates differ from like 0.4$ per 1000 impressions up to 20$ per 1000. Am i reading something wrong or do different companies actually operate with such huge gaps. 2. Do ad networks offering CPM allow publishers to have more than one banner on each page? Do you get paid less per banner if you have 2 or 3 on each page compared to just having one? 3. If I were to put 3 banners on each page of my real estate / investing website, what could I expect to earn? 4. How much could I expect to earn for pop ups? pop unders? (estimates would be greatly appreciated) 5. Does the cpa adnetworks allow you to advertise and bring in traffic from google adwords or similar pay per click companies? ( I read on some sites that incentivized traffic is not allowed but even though I am paying for adwords I am not incentivicing the actually clicker of the add am i?) for those kind enough to answer some or all of my questions, I am hoping to be able to offer some kind of incentive. thank you for your time
1- On our adnetwork, for example on Germany traffic for a 728x90 banner we had 22.59 euros eCPM, and yes, there are even Higher CPM rates for special publishers. 2- What you say is called Frequency Capping - how many adviews a banner gets. You will pay someone to show your banner depending on the CTR: You pay 4$ CPM if the banner has a CTR of 1% and 0.4$ for a banner that has 0.1% CTR (EXAMPLE). 3- It depends what dimensions to the banners have, and also, how many adviews they get. 4- Depends, you can earn very little or very much. It simply depends on the targeting, where do you get traffic from, and the CTR as well. Nobody can give you an exact answer only if they have fixed rates, because you can't have the exact CTR, number of adviews and so on everyday.
1.you wont see $20 cpm,maybe ecpm if they're ppc/cpa. 3.don't have a clue. 5.incentive clicks are when the person clicking on your ad is getting paid. using adwords or other adnetworks to drive traffic to your site is fine.