Hi All, I need some help regarding the CPM networks. I will appreciate if someone can ans: How to calulate Total Impressions for a site. A typical webstats shows the unique visitors, no. of visits, pages, hits etc. details Suppose if my site's monthly unique visitors=230000, page views=770000..so what will be my est. total impressions per month?? is page views and impressions are same things? Also tell me if $1.75 CPM is good or bad? Does anyone has any experience or knowledge about Glam Media Publisher Network. Thanks in advance..
Thanks for the responses.. they are giving this CPM rate for all the traffic on my site from us, uk, canada and australia... also can anyone give some clarifications regarding my query on page impressions and page views??
1 impression is 1 view of a cpm banner ad shown on your site. So if you have 1 on each page of your site and you get 10,000 page views, then you should have 10,000 banner impressions. If the cpm banner ads provider pays $0.20 CPM, then you would have $0.20 * 10 = $2.00 for all them pageviews. If you have 3 banner ads per page, then you would receive 3 times the amount. Please read all cpm banner rules though as they have restrictions on where you should ad the banners, how many you can have per page, etc.
If they are giving you a CPM of $1.75 with pop-ups then it's possible. But if they aren't displaying pop ups then I highly suspect them. Such ad networks usually deliver malware ads that can get your site marked as harmful by google. So beware before signing up with any ad network that pays way more than the market standard rates.