Hi Folks, I just created a new page, which compares the - Advantages and Disadvantages, for both Advertisers and Publishers, for CPM ads, PPC ads, and PPA ads - http://www.vaughns-1-pagers.com/internet/cpm-ppc-ppa-ad-comparison.htm I will fix any errors pointed out, but more importantly, is any discussion relating to the topic. I hope we can get some good feedback about the use of these 3 types of ads, and which one might be the best to use in your individual situation. Any comments on my Risk/ Reward analysis? Thank you for your time.
From your page, You are able to select so it does the best paying ads or limits it to your choice of ads (there's a check box). For sites with lots of impressions, but covered with low click terms such as cell phone adverts, I feel it is better to use cpa (you either get 1500 1 cent clicks (ppc) or need to convert 0.1% of that traffic to get a $15 cpa commision. Overall I think you are very harsh on cpa ads, yeah there are some dodgy firms out there but overall they should perform well.
Regarding the check box, it is my understanding that unselected ads are still being served, even if you specify your "choice of ads". I know this was true with Referrals 1.0 when I tried it. Has it changed in Referrals 2.0? Or do you still get "fill"? As far as "harsh" on PPA ads - maybe so. But that is the way it "shakes out" for me. As humorist Dave Barry likes to say, "I'm not making any of this up". Just reporting what I read on the forums. I didn't even mention the large, pending class action suit against CJ. I pulled my CJ stuff, simply because there has been NO DENIAL of any kind by CJ that this is going on. That's all I need to NOT hear. Logically, don't you think that some type of denial from CJ is Step #1? To me, no refutation = implied guilt. You know, the "Dick Cheney" method - type Dick Cheney into Google news.
I don't know what you mean by "this". I have used various ad companies, including Google, Yahoo, CJ and others. My comments and observations have certainly been tempered by my personal experience.