I wonder if anyone can offer advice as to whether CPM or PPC adverstising is a better value for advertising your website/services. Presently one of our sites receives CPM ad feed (we are a publisher for this one). now we have developed a new site that we need to promote and I am trying to determine of it is better to go for CPM or PPC advertisement. Any experience? any thoughts? Thanks!
According to me CPM advertising is better. Most of the people don't want to click on the ads and if you have any CPC campaign running in your site it won't be fruitful compared to CPM. CPM advertising works better for the sites with good traffic from US and EU region.
all depends, if you get a lot of pageviews but no one clicks on your ads then CPM would be best for you.